Category: Journal

Do not constantly bombard your loved ones with advertising and marketing articles. When you find a way to get back on track with your marketing and you do it on regular basis, it really does become a part of the way you do business. Create a schedule to communicate with your audience—mixing various types of…

Chris is Head of Customer Marketing at John Lewis where he is responsible for customer insight, CRM & loyalty and local marketing. The Young ESOMAR Society has information on market research careers and a jobs board. Articles can be on almost any subject, from technical articles about specific products to marketing trends in a region…

A marketing plan budget is much more than a rough statement of your intentions to spread the word about a product or service. This concentration will help the students develop insights into an organization’s marketing effort by learning not only the traditional disciplines of alternate marketing channels, sales management, advertising and research, but also emerging…